Analyse the resources of Thermax - Australia Assignments

Activity 1:

Analyse the resources of Thermax.

Analyse the capabilities of Thermax. Remember, start with their mission.

Activity 2:

Refer to the list of resources and capabilities. Identify those where there are particular strengths and those that contribute to the vision of Amazon.

Assess their sustainability by completing a row in the following table for each one (adding the rows that are required):

Resource / capability	Valuable	Rare	Inimitable	Organise	Type of Competitive Advantage

Activity 3

Activity 1: Comparing strategic importance with relative strength.

Look at qualities that you have been allocated.

Give each a score out of 10 for relative strength.

Your knowledge of other businesses in the same sector and the sources of Thermax’s competitive advantage can assist.

Give each a score our of 10 for strategic importance.

Industry survival and success factors will guide this.

Ecommerce: Survival and Success factors

Factor	Survival Factor	Success factor
Emerging new platforms	Compatibility between different systems	Support small suppliers with technology provision
Rising cost of living	Competitive pricing	Competitive pricing and low delivery costs
Pace of life	Fast delivery	Same day / next day delivery
Cyber security	Secure payment system Constant upgrading of security system	Advertise state of the art security systems
Threat of substitutes from the high street	Good web presence	Excellent web presence
	Adequate choice	Wide range of products and choice
	Accurate representation of goods	Customer reviews of products
	Dependability	Excellent reputation
	Returns policy	Returns policy with speedy refund
Progressive mature industry	Maintain cost advantages	Seek economies of scale and scope. Innovate cost saving technologies
Progressive mature industry	Develop and maintain a good reputation	Foster customer loyalty, Diversify Become industry consolidator.

Activity 4: Develop issues

Three issues from the table that the class create

One further issues from any of:

Corporate level strategy

International strategy

Culture, structure and systems.

Remember: They should be posed as questions.

Replicate this activity for your assessment using all you have learned about The Coffee Merchant.