Vocational Scenario or Context:

You are working as a marketing assistant for a local business and have been asked to investigate customer immersion experiences as a potential promotional method for the launch of a new product or service.

You have been asked to create a report on the importance of customer immersion experiences, which you will present to the senior marketing team.

Task 1:

You will have to gather research into the purpose, use and success of customer immersion experiences within the marketing of two different products or services.

Using your research, you will prepare a digital report which examines the use of customer immersion experiences within the promotion of two different products or services.