COIT20270 – Report

1. Objectives
This assessment item relates to the course learning outcomes numbers 2 and 5 as stated in the
online course profile.
2. Introduction
Creating a mobile app is simply the start of the process to becoming an entrepreneur. To scale an
application, you need to approach an investor. For example, $5000 per month would be bottom-line
spending on social media and advertising.
It does not matter if you have working code and how good it is. There are a set of points an investor
will require you to address before they will talk money.
3. Specifications
To better understand this process, this assessment requires you to consider a new and novel mobile
application for a small business. Having researched and identified a problem complete the tasks
below:
• Describe the problem in a clear and concise manner.
• Look at the mobile apps on Google Play store and the Amazon app store (or anywhere else)
and find the best three applications that address this problem (or address some aspect of
the problem if that is all you can find). Do not use any large-scale applications such as any
social media apps, YouTube, Google Maps, Uber etc.
• Critically review and analyse the strengths and weaknesses of each mobile application in
respect to features, operation, and layout
• Propose a new app that would present a better solution in terms of its features, and also its
design and layout. Include layout diagrams of your app. You may use low fidelity rough
sketches (including as photos of sketches in your submission document) or any other
drawing.
• What are the points of difference (advantages/improvements) for your solution over existing
solutions?
• Who is your target market?
• How will you reach/market to your target market? Justify your strategies.
• What ethical concerns would need to be addressed?
4. Submission
Submit a single word document. Insert any images of hand drawn sketches into the document (be
careful of large image sizes).
Reference all sources you used for the problem identification, analysis and solution. Use Harvard
referencing style for your referencing.
5. Assessment Criteria

Note: Submissions will not be accepted more than 14 days after the original due date