Name(s)

Year

Citation

Url

Quotes

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Business+models+of+Facebook+and+Instagram&btnG=

2^nd idea Search results

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Which+is+a+better+platform+to+advertise+on+Facebook+or+Instagram%3F&btnG=

Results why instagram is better

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Why+Instagram+is+a+better+platform+to+advertise+on+than+Facebook.&btnG=

Results why Facebook is better

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Why+facebook+is+a+better+platform+to+advertise+on+than+instagram.&btnG=

Name	Year	Citation	Url	Quote
		Kraus, S., Kanbach, D.K., Krysta, P.M., Steinhoff, M.M. and Tomini, N., 2022. Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?. International Journal of Entrepreneurial Behavior & Research.	https://www.emerald.com/insight/content/doi/10.1108/IJEBR-12-2021-0984/full/html	Pdf Downloaded
		Sindermann, C., Kuss, D.J., Throuvala, M.A., Griffiths, M.D. and Montag, C., 2020. Should we pay for our social media/messenger applications? Preliminary data on the acceptance of an alternative to the current prevailing data business model. Frontiers in Psychology, 11, p.1415.	https://www.frontiersin.org/articles/10.3389/fpsyg.2020.01415/full	Pdf downloaded
		Belanche, D., Cenjor, I. and Pérez-Rueda, A., 2019. Instagram Stories versus Facebook Wall: an advertising effectiveness analysis. Spanish Journal of Marketing-ESIC.	https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2018-0042/full/html	Full pdf Downloaded
		Lindsey-Mullikin, J. and Borin, N., 2017. Why strategy is key for successful social media sales. Business Horizons, 60(4), pp.473-482.	https://www.sciencedirect.com/science/article/abs/pii/S0007681317300290
		Coelho, R.L.F., Oliveira, D.S.D. and Almeida, M.I.S.D., 2016. Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics. Online Information Review, 40(4), pp.458-471.	https://www.emerald.com/insight/content/doi/10.1108/OIR-06-2015-0176/full/html	Full pdf downloaded
		Voorveld, H.A., Van Noort, G., Muntinga, D.G. and Bronner, F., 2018. Engagement with social media and social media advertising: The differentiating role of platform type. Journal of advertising, 47(1), pp.38-54.	https://www.tandfonline.com/doi/full/10.1080/00913367.2017.1405754	Full pdf downloaded
		Larsson, A.O., 2018. The news user on social media: A comparative study of interacting with media organizations on Facebook and Instagram. Journalism studies, 19(15), pp.2225-2242.	https://www.tandfonline.com/doi/abs/10.1080/1461670X.2017.1332957	Full pdf downloaded
		Howard, D., Mangold, W.G. and Johnston, T., 2014. Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager. Business Horizons, 5(57), pp.657-665.	https://www.researchgate.net/profile/Timothy-Johnston-4/publication/263391376_Managing_your_social_campaign_strategy_using_Facebook_Twitter_Instagram_YouTube_Pinterest_An_interview_with_Dana_Howard_social_media_marketing_manager/links/5f1b2718a6fdcc9626b0046b/Managing-your-social-campaign-strategy-using-Facebook-Twitter-Instagram-YouTube-Pinterest-An-interview-with-Dana-Howard-social-media-marketing-manager.pdf	Full pdf downloaded
		Nuseir, M.T., 2020. Is advertising on social media effective? an empirical study on the growth of advertisements on the big four (Facebook, Twitter, Instagram, WhatsApp). International Journal of Procurement Management, 13(1), pp.134-142.	https://www.inderscienceonline.com/doi/abs/10.1504/IJPM.2020.105191	Full pdf downloaded
		Kim, B. and Kim, Y., 2019. Facebook versus Instagram: How perceived gratifications and technological attributes are related to the change in social media usage. The Social Science Journal, 56(2), pp.156-167.	https://www.sciencedirect.com/science/article/abs/pii/S0362331918301435	Full pdf downloaded
		Singh, M., 2020. Instagram marketing—The ultimate marketing strategy. International Journal of Advance and Innovative Research, 7(1), pp.379-382.	https://d1wqtxts1xzle7.cloudfront.net/62052059/IJAIR_Volume_7__Issue_1VIII_January_-_March_202020200210-83628-kgdovj-libre.pdf?1581334346=&response-content-disposition=inline%3B+filename%3Drefer_page_20_24_Perception_Study_Among.pdf&Expires=1682028973&Signature=N-ceskpEGaYddh4Qf9n6P6cG9UMKrDEbzIJzlX5RHEytIcdeRsUmLJZsI7Y0YXu3zQmZqKx0Ea4wP~8j2XaruuQHnIwyuHopKpzEzZkogR1uHT3otRsUAiRJn3OJNexXeo9X-GePJNNvEG6x92ckLiwWq812Y1a4UB00OGHPsXdSDk5IB8CfzrN4y0RGk4vJpVYlMa7bHoQPw-Qy~F41kLq1cXRe7-nt-~egubquNVwDnfqpOA-C74UrPbCFIscQO58Zkuc1BwTFB7gr-ByehDS1ggFSWOcQFdDkGNGPu1bSfnmlN~VH6-kP5VlITRG4N9VKHmAvhPblQ38qm7f2Rw__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=393	Full pdf downloaded
		Ting, H., Ming, W.W.P., de Run, E.C. and Choo, S.L.Y., 2015. Beliefs about the use of Instagram: An exploratory study. International Journal of business and innovation, 2(2), pp.15-31.	https://www.researchgate.net/profile/Hiram-Ting/publication/272026006_Beliefs_about_the_Use_of_Instagram_An_Exploratory_Study/links/54d9749c0cf24647581e492e/Beliefs-about-the-Use-of-Instagram-An-Exploratory-Study.pdf	Full pdf downloaded
		Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life science journal, 9(4), pp.4444-4451.	http://www.lifesciencesite.com/lsj/life0904/670_13061life0904_4444_4451.pdf	Full pdf downloaded