The Management Information System (MIS) is essential for any type of business nevertheless their dimension or density especially in fast food restaurants as the competition in the market is becoming powerful day by day. For this reason, McDonald`s management has to adopt MIS for the successful operation of the business. The primary task of the MIS is to help an organization to become stay efficient and effective. An organization follows and achieves its objectives by using this computer-based system to organize, analyze and execute plans.

The management information system provides necessary information at the right time to identify non-performing areas and leads to good decision-making, improved business productivity, and efficiency. The MIS helps the management and staff of the Mcdonald’s restaurant to forecast and prepare for their future by understanding the performance of the business. This allows Mcdonald’s to get a competitive advantage over other fast food restaurants (Woodruff, 2018). The MIS depends on three key resources Information Technology, Information, and People.

The people are considered the most important resource within the organization on the belief that without people there would be no business as people are the customers. Customer Relationship Management (CRM) is an essential tool for modern business as it can help organizations manage customer interactions more effectively. It is worth building a CRM system to bring in new potential customers, create administration and items for consumer loyalty, and hold existing clients.