RETAKES BS7104

Entrepreneurship in an International Context

The assessment aims to encourage an understanding of the role small enterprises play in a specific economy, and the identification of specific national barriers to enterprise creation. (1,500 words)A practical, business plan for a new enterprise.

The assessment aims to enable students to Imagine themselves as entrepreneurs in the process of creating a new venture (1,500 words)Allocation of marks

50%

50%

Submission date

RETAKE Assignment Briefing

Allocation of Marks

RETAKE Assignment Briefing

The requirement is to write a “Business Plan”, based on an innovative opportunity presented as a written plan with a focus on your business model incorporating the Alexander Osterwalder and Yves Pigneur Business Model Canvas

INDICATIVE STRUCTURE:

Executive Summary: a summary of the business plan, covering key headings such as purpose of the plan, the product/service, marketing strategy, growth strategy, financial analysis etc.

Introduction

The introduction should state the ‘purpose’ and ‘rationale’ of the business plan, address directly the purpose and rationale for starting your new venture and set the scene.

2.0 Industry and Market Analysis

Industry and market analyses should be based on secondary data available from published industry reports, Internet, journals or books in order to provide information about the following:

Market size: How large is your market (e.g. population of people in the market you are targeting, expected volume of sales in your industry, etc.)

Market Growth: Is the industry/market stagnant, growing or declining?

Competition: Who are the key competitors in your industry and how will you differentiate your business?

3.0 The Product/Service & Unique Value Proposition

Explain the product or service you intend to bring to market, along with the uniqueness of the idea, the ideal customer and the price you will sell at, i.e. the unique value proposition. Think about the new value your business brings to your customers and the market.

6.0 Operations

What operational requirements do you need, policies, registrations, licenses and how you will practically deliver product/services to the customer.

7.0 Marketing Strategy

Outline the marketing strategy of your new venture, which you can base on the 4Ps of marketing: ‘Product’, ‘Price’, ‘Promotion’ or ‘Place’; or 7Ps, if a service: in addition, ‘People’, ‘Process’ and ‘Physical Evidence’.

8.0 Growth Strategy

Outline the planned growth strategy of your new venture, which you can base on Ansoff’s Growth Matrix; thus, your argument should state clearly whether you’ll be using ‘Market Penetration’, ‘New Product Development’, ‘New Market Development’ or ‘Diversification’ as a growth strategy.

9.0 References

Provide a reference list using Harvard Reference style. Students are required to show evidence of the use of diverse sources of information, including but not limited to journal articles, newspaper articles, reports, books and other).

Allocation of Marks

University Grade Criteria Level 7

CLASS

%

GRADEOVERALL DESCRIPTION

GUIDELINE GRADE DESCRIPTIONSDistinction85-100A+Outstanding Your work is of an exceptionally high standard which has the potential for submission for publication in a peer reviewed journal or equivalent.
75-84AExcellentYour work demonstrates a sophisticated and comprehensive knowledge of the subject area. You have shown an exceptional ability in the appropriate use of the relevant literature, theory, methodologies, practices or tools to analyse and synthesise at Masters level. Your work is well-constructed and demonstrates a professional approach to academic practice (citation and referencing; appropriate presentation format; clear, accurate English). It addresses the learning outcomes/assessment criteria fully.
70-74A-Very Good Your work demonstrates strong knowledge of the subject area and the ability to develop an independent and sophisticated argument or evaluation. The ideas you put forward demonstrate exceptional clarity and focus and your work adheres to the principles of good academic practice (citation and referencing; appropriate presentation format; clear, accurate English). It addresses the learning outcomes/assessment criteria fully.Merit67-69B+Good

Your work demonstrates a well-developed critical and comprehensive understanding of the topic. It shows evidence that you have thoroughly researched the topic(s) and are able to construct an independent, logical argument or evaluation. Your work demonstrates a high degree of ability in the appropriate use of relevant literature, theory, methodologies, practices or tools to analyse and synthesise at Masters level. Your work is well-structured and logically written and demonstrates good academic practice (citation and referencing; appropriate presentation format; clear, accurate English). There is a good attempt to address the learning outcomes/assessment criteria, meeting all of them to some extent and some of them well.
64-66B

60-63B-
Pass57-59C+Satisfactory

Your work demonstrates knowledge of the subject area and the ability to develop an independent, logical argument or evaluation. It shows competence in the appropriate use of literature, theory, methodologies, practices or tools. The development of some ideas in your work is limited but it attempts to analyse materials critically. At times the expression and structure of your work is not clear and you have not consistently followed good academic practice (citation and referencing; presentation format; clear, accurate English). Your work provides some level of response to the learning outcomes/assessment criteria but does not fully address all of the criteria.
54-56C

50-53C-
Marginal Fail 45-49MFUnsatisfactoryYour work contains some weaknesses. It provides some evidence that you have understood the topic and that you are able structure arguments or evaluation. Your work demonstrates some ability in the appropriate use of literature, theory, methodologies, practices or tools but not at Masters level. Your work fails to address one or more criteria fully. Fail 35-44FPoorYour work is unsatisfactory in it demonstrates very limited knowledge of the subject area and does not succeed in grasping the key issues There is little evidence of development of ideas and critical analysis is very limited. The presentation is confused and lacks coherence. Your work does not meet the learning outcomes/assessment criteria.
0-35
Very poorYour work demonstrates no real knowledge of the subject area and does not display the critical ability required at this level. Your work does not attempt to address the learning outcomes/assessment criteria adequately.

When you write an essay, report or dissertation you should always cite the published sources to which you quote, refer to or use as evidence, otherwise you are likely to be committing plagiarism, which is a form of academic misconduct with potentially very serious consequences. References need to be made both within the text and in a list at the end.

The aim in doing this is to ensure that somebody reading your work can easily find these sources for themselves. This applies to whether you are using a book, a report, a journal article or an Internet site. You will probably know from your own experience how much easier it is to find a reference when a reading list or bibliography is clear and unambiguous.There is help available from the library and online, including a range of videos such as those given below:

https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx.

http://www.citethemrightonline.com/basics

Do remember you can submit your work as many times as you like before the final deadline. It is a good idea to check your Originality Report and ensure that any potential plagiarism is eradicated for your work by rewriting in your own words and referencing correctly. The staff on the BLASC desk in the LRC will be able to advise on this.

Additional helpful resources can be found here:

http://www.youtube.com/watch?v=1yYf8AihndI

The best way to avoid academic misconduct or plagiarism is to use your own words at all times; do not cut andpaste from other work.
Illness or other mitigating circumstances

By submitting an assignment you are declaring yourself fit to take the assessment therefore please make sure that if you are unwell you understand our mitigating circumstances process. The most important thing to do is keep us informed if you are experiencing problems! See our regulations on this link: http://www.kingston.ac.uk/aboutkingstonuniversity/howtheuniversityworks/policiesandregulationsGroup work and academic misconduct

Work submitted by a group is the responsibility of the group as a whole. In the unfortunate event of the work being judged to have been plagiarised, the only circumstance in which it is possible that the responsibility for the misconduct would only fall on the group member who actually committed it, would be if there were clear evidence that that member had dishonestly misled the rest of the group as to the source of his her contribution. This would require clear and contemporaneous evidence of group discussions of the sort which should be available if groups follow the advice given about keeping a log of group proceedings. If the group work is simply allocated amongst the members of the group without any sort of group review of the outcomes, then all the group members are taking on themselves the risk that some element of the work is tainted by academic misconduct. If you are unclear about any of this, you should refer to the University’s guide to Plagiarism for further explanation.