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Assignment: Digital Content Creation. Publishing & Analysis – Wix & Google
Analytics Value: 25%
Group or individual: Individual Word limit: Wix Blog post = 300 words, Report = 1,000-1,100 words (+/- 10%) Unit Learning Outcomes:
• UL01: Appraise digital and social media marketing tactics and/or strategies in the development of an online presence in a global business environment. • ULO2: Assess an authentic social media marketing campaign to identify areas of success and propose recommendations for improvements.
Assessment 2: Digital Marketing Content Publishing and Analysis: Wix and Google Analytics (Individual Assessment) (25% of the final grade) Please note: this assessment is based on the same case study as Assessment 1:The Digital Marketink Crew brand.
This assessment consists of; 1. Blog Content Creation – using ChatGPT, create a draft blog post to the specifications below. 2. Website Content Publishing – using Win, publish your blog onto The Digital Marketing Crew’s blog site: The blog post must be on a contemporary digital marketing topic and needs to fit into one of the following blog page categories: Content Marketing, Digital Marketing Trends, Digital Consumers, or Digital Analytics. 3. Google Analytics Reports Interpretation – interpret three(3) various reports for the theiljgitalmarketingcrew.corn O. website and make recommendations to optimize the site (these 3 reports will be provided to you in Assessment 2 folder on Canvas): • ••• ‘••
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