CREATIVE BUSINESS DOCUMENT TEMPLATE
INCLUDE A PHOTO
TITLE OF YOUR PROJECT
Student Name
L4091234
Group 1 Weekday June 22
Final Major Project
KEY– PLEASE FOLLOW THIS KEY TO UNDERSTAND WHICH SECTIONS TO KEEP, CHANGE, OR DELETE.
NOTE: THIS IS A TEMPLATE. YOU’RE ABLE TO CHANGE THIS TO A DESIGN WHICH BEST SUITS YOUR AESTHETIC. PLEASE FOLLOW THE ORDER IN WHICH THE PROJECT IS DELIVERED.
Please Delete This Text/ Text Box
Please Edit This Text/ Text Box
CONTENTS PAGE
HERE YOU WILL LIST THE CONTENTS OF THIS DOCUMENT AS THEY APPEAR ON EACH PAGE. THIS HELPS THE READER TO QUICKLY FIND SECTIONS WHICH MAY BE IMPORTANT FOR REVIEW.
NOTE: PLEASE REFER TO THE EXAMPLE IF YOU ARE UNSURE ON WHAT A CONTENTS PAGE SHOULD LOOK LIKE.
PROJECT PROPOSAL
Section 1: Review (approx. 150 words)
| IN THIS SECTION, REFLECT ON YOUR FOUNDATION JOURNEY. THIS SHOULD DISCUSS YOUR PAST EXPERIENCES AS WELL AS MOMENTS HAD DURING YOUR TIME STUDYING CREATIVE BUSINESS.
WHAT TECHNIQUES HAVE YOU LEARNT? WHAT TECHNIQUES WOULD YOU LIKE TO INCLUDE FOR YOUR FMP, AND HOW WILL THIS BE BENEFICIAL FOR YOUR PROJECT? WHAT ARE YOUR STRENGTHS AND WEAKNESSES? TELL US ABOUT WHAT YOU HAVE EXPERIENCED ON THE FOUNDATION SO FAR. |
Section 2: Project Concept (approx. 250 Words)
| GIVE AN OVERVIEW OF WHAT YOU PLAN TO INCLUDE IN YOUR PROJECT – REMEMBER, THIS PROJECT NEEDS TO CENTER SUSTAINABILITY IN ITS PRACTICE.
WHAT TECHNIQUES WILL YOU USE? WHAT PRIMARY AND SECONDARY RESEARCH WILL YOU CONDUCT? WHAT WILL YOUR FINAL OUTCOME BE? |
Section 3: Evaluation (approx. 100 Words)
| ASSESS WHAT YOU HAVE PLANNED TO DO IN THE PREVIOUS SECTIONS – HOW WILL YOU GET PEER FEEDBACK? WILL YOU GET FEEDBACK FROM THE ACADEMIC MENTORS? HOW WILL YOU ENSURE YOU ARE SUCCESSFUL AT DELIVERING YOUR PROPOSED PROJECT? |
INTRODUCE YOUR BUSINESS IDEA AND WHAT YOUR BUSINESS IS ABOUT.
PERSONAL SKILLS
WHAT SKILLS WILL YOU DEVLOP?
Example:
Adobe suite skills to create a logo for my business…
MISSION
WHAT IS YOUR COMPANY’S AIMS?
BUSINESS GOALS
HOW WILL YOU REACH YOUR GOALS?
INCOME
HOW WILL YOU EARN MONEY?
INTRODUCTION
CUSTOMER RESEARCH
PRIMARY RESEARCH: CREATE A SURVEY/QUESTIONNAIRE AIMED AT YOUR TARGET CUSTOMER TO FIND OUT INFORMATION ABOUT THIS CUSTOMER. WHAT ARE YOU TRYING TO FIND OUT FROM YOUR CUSTOMER?
Example: What is your field of practice?
QUESTION 2
QUESTION 3
QUESTION 5
QUESTION 4
WHAT DID YOU FIND OUT FROM CONDUCTING YOUR CUSTOMER RESEARCH? IS THERE A NEED FOR YOUR PRODUCT/BUSINESS?
QUESTION 6
PRIMARY RESEARCH IMAGES
Example:
THOUGHTS
PACKAGING
AUDIENCE
COLOUR
Example: The use of skin toned colours mixed with vibrant selection of yellows and pinks helps to draw customers in which is a great marketing technique used..
MARKET RESEARCH
PRIMARY RESEARCH: IN THIS SECTION YOU SHOULD AIM TO TAKE PHOTOS FROM YOUR TRIP WEEK OF YOU OTHER BRANDS/COMPANIES SIMILAR TO YOURS AND COMPARE AND DISCUSS WHAT YOU’VE SEEN. LOOK OUT FOR, COLOUR, PACKAGING, AUDIENCE AND YOUR INITIAL THOUGHTS.
MARKET RESEARCH
SECONDARY RESEARCH: IN THIS SECTION YOU SHOULD AIM TO USE PHOTOS OF YOU OTHER BRANDS/COMPANIES SIMILAR TO YOURS AND COMPARE AND DISCUSS THE MARKETING MIX 4P’S: PRICE PROMOTION, PACKAGING AND PLACE.
SECONDARY RESEARCH IMAGES:
PRICE
PRODUCT
PROMOTION
PLACE
SUSTAINABILITY RESEARCH INTO THE BUSINESS YOU’RE AIMING TO CREATE. WILL YOU USE POINTERS FROM THE UN’S SUSTIANBALE DEVELOPMET GOALS? IF SO WHICH ONES?
SUSTAINABILITY RESEARCH
BRAND DEVELOPMENT
GLOBAL PRESENCE
IN WHICH LOCATIONS AROUND THE WORLD WILL YOUR BUSINESS BE SITUATED. THINK CAREFULLY ABOUT THE BUSINESS PR PRODUCT YOU ARE CREATING AND WHERE YOU THINK IT WILL PERFORM BEST BASED ON YOUR MARKET RESEARCH. (MINIMUM 3 LOCATIONS).
EXAMPLE:
SWOT ANALYSIS
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STRENGHTS
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WEEKNESSES
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OPPURTUNITIES
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THREATS
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ABOUT
TELL US ABOUT YOUR TEAM AND WHAT THEIR SPECIALITIES WILL BE. WHY DO YOU NEED THIS TEAM? HOW WILL THE TEAM FUNCTION IN YOUR BUSINESS?
TEAM
CREATIVE DIRECTOR PROJECT MANAGER
PROJECT DEVELOPMENT
INCLUDE ANY RELEVENT DEVELOPMENTS TO YOUR PROJECT ON THIS PAGE. THIS CAN BE DEVELOPMENTS OF YOUR LOGO, STORE FRONT OR ANYTHING APPROPRIATE TO YOUR PROJECT. PLEASE ADD MORE PAGES IF NECCESARY.
BRAND DEVELOPMENT
LOGO DESCRIPTION
TELL US ABOUT YOUR LOGO AND THE PROCESS OF DEVELOPING IT. ARE THERE ANY HIDDEN MEANINGS BEHIND THE LOGO?
COMPANY LOGO
INSERT YOUR COMPANY LOGO
YEAR 3
HOW MUCH MONEY WILL YOUR COMPANY EXPECT TO MAKE FROM YEAR 2-3
YEAR 4
HOW MUCH MONEY WILL YOUR COMPANY EXPECT TO MAKE FROM YEAR 3-4
YEAR 2
HOW MUCH MONEY WILL YOUR COMPANY EXPECT TO MAKE FROM YEAR 1-2
YEAR 1
HOW MUCH MONEY WILL YOUR COMPANY EXPECT TO MAKE FROM YEAR 0-1
FINANCIAL PERFORMANCE
INCLUDE SOME VISUAL CHARTS REGARDING WHAT YOUR TARGETS ARE FOR WHAT THE COMPANY WILL BE MAKING OVER THE NEXT 4 YEARS.
BRAND DEVELOPMENT
STORE FRONT
INSERT YOUR STORE FRONT
EXAMPLE:
EVALUATION (APPROX 300 WORDS)
FOR THE ASSESSMENT YOU NEED TO SHOW US THAT YOU CAN CRITICALLY EVALUATE YOUR OWN WORK BY REFLECTING ON YOUR EXPERIMENTATION, USE OF TECHNICAL PROCESSES AND IDEAS DEVELOPMENT.
ANSWER THE QUESTIONS TO ANSWER BELOW FOR YOUR EVALUATION:
WHAT WERE YOUR STRENGTHS AND WEAKNESSES?
DID YOU ENCOUNTER OBSTACLES AND IF SO, WHAT DID YOU DO TO OVERCOME THESE?
DID YOU CONDUCT STRONG PRIMARY / SECONDARY RESEARCH?
DID YOU DEVELOP DESIGN SOLUTIONS CONNECTED TO SUSTAINABILITY?
COULD YOU HAVE USED MORE TECHNIQUES FOR YOUR DESIGN DEVELOPMENT?
WHAT WOULD YOU HAVE DONE DIFFERENTLY?
HARVARD REFERENCED (BOOKS, MAGAZINES, IMAGES, FILM)
EXAMPLE:
Author Surname, Initials. (Publication Year). Title of the Text in Italics. Place of Publication: Publisher.
Bloom, H. (2005) Novelists and novels. Philadelphia: Chelsea House Publishers.
BIBLIOGRAPHY