Use the essays “Lazy Eyes” and “How TikTok is Rewriting the World” as models/inspiration to
analyze the science behind different strategies that people use to develop web content or social
media content.
Option 3a.
Choose a specific website and analyze the science behind the strategies the authors/producers/content creators
of this site use to appeal to their audience and how this influences their audience (analyzing the style of their
content, including the mediums they use, the visuals, the design, the text, the topics, the tone, and point of view
of their content, etc.).
Option 3b.
Choose a specific social media figure or social media account (e.g. an influencer, celebrity, etc.) and analyze the
science behind the strategies that this person uses to appeal to their audience and how this influences their
audience (analyzing the style of their content, including the mediums they use, the visuals, the design, the text,
the tone of their content, etc.).