Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach
To participate in the following discussions, go to this week’s Discussion link in the left navigation.
Customer Choose a water park or other vacation destination. Create a hypothetical that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.