Marketing Planning - Australia Assignments

Date and Time

Marks and Feedback

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Unit title & code	MAR002-2 Marketing Planning
Assessment number and title	Assignment 1
Assessment type (EX only)	EX-OT
Weighting of exam	100%
Size or length of exam	2 hours
Unit learning outcomes	Appropriately select and apply popular concepts and models used to inform planning decisions in marketing Formulate an integrated marketing plan in response to a predictable business situation

How should I prepare for this exam?

You will apply the topics discussed using briefing notes that will be made available to you in Week 2. Time will allowed each week for you to work on your plan.

Construct your plan using the brief notes. Remember that you are creating a marketing plan not a business plan. You will need to understand the difference between these two plans.

What will I be required to do in this exam?

You will submit your exam using the WISEflow system. The Exams team will contact you directly with instructions.

Submit a marketing plan in response to the briefing notes provided. You will prepare your main plan throughout the semester (75%) but you will be given an additional task on the day that relates to the plan that you have written (25%).

The Exam timetable can be found by using Exams Information for Students on your BREO welcome page or via MyBedsLife.

What do I need to do to pass this exam? (Threshold Expectations from UIF)

Using referenced found data, carry out a relevant contextual analysis

Submit a marketing plan that demonstrates understanding of the marketing planning process

How do I produce high quality work that merits a good grade?

A high quality submission will demonstrate good understanding of the task, contain a clearly identified target market and propose a marketing plan that clearly meets the needs of the market identified.

Students who have achieved good grades previously have taken advantage of the weekly opportunities to work on the plan, ask questions of the tutor and provided a plan that is coherent throughout.

How does this examination relate to what we are doing in scheduled sessions?

Every scheduled session from Week 2 focuses on an element of the plan.

How will my examination be marked?

Marking will be via WISEflow. A holistic view of your marketing plan by considering the following:

	Third – 40-49%	Lower 2^nd – 50-59%	Upper 2^nd – 60-69%	First class – 70% and above
Description of the gap in the market	An attempt is made but the concept of a gap is not really understood	An attempt is provided, but the gap is poorly identified	A reasonable attempt, the understanding of a gap is demonstrated but the recommended gap is not entirely clear or workable	A strong attempt with a clear gap supported by referenced market data
Segmentation of the market place	Some segmentation discussion but understanding of the segmentation approaches is barely demonstrated	Standard segmentation approach but the question is not answered	Good understanding of the application of segmentation is demonstrated	The response demonstrates excellent understanding of how segmentation theory might be applied to the marketplace
Target market	The concept of target market identification is only lightly understood	A sensible target market is provided, but discussions have missed some key elements	A clear target market is provided, but some elements needed to support the marketing mix have been missed	A clear, well-defined target market is provided including all the elements needed to support marketing mix recommendations. The identification draws on theory to support discussions
Marketing mix discussions	The marketing mix is discussed, but proposals are random and lack coherence	The marketing mix recommendations are provided but discussions lack purpose in relation to the target market	Marketing mix proposals are linked to the target market but lack practicality	Marketing mix proposals are strongly linked to the target market, sensible and practical, with a strong academic underpinning
Additional task	The additional task is discussed but demonstrates only limited understanding of the challenges involved	The response to the additional task is sensible but the reader is not convinced that all challenges are understood	A standard response to the additional task is provided	The additional task recommendations demonstrate full understanding of the challenges involved

These elements are not equally weighted.

How will I receive feedback on my exam?

Feedback will be available on WISEflow. Feedback is usually released a few days after the grade is provided to SITS.