Strategic Management Project Task
Task Final Evaluation – Submission
Description: You are required to develop a Professional Strategic Analysis Report addressing the specific tasks set out in the guideline below.
Your report should be 3,000 words, excluding Title, Abstract, Table of contents, Bibliography and Appendices.
You are required to develop a comprehensive strategic management analysis of an organization of your choice. You need to conduct independent research focusing
on the key developments inside and outside your case organization. The study should not stretch back beyond 5 years.
The report should address the following tasks:
• Analyze the key changes in the strategic position i.e. external environment and internal environment (including changes in organizational resources,
competences, capabilities, leadership, culture and other internal aspects) of the case study organization during the period identified for your research.
Students are to use a variety of the theoretical paradigms and models as well as company/market/sector data to analyze the major changes in the internal and
external environments of the case study organization.
• Critically evaluate how well the organization responded to the external and internal challenges over the period concerned. Part of your critical refection
and evaluation could be a discussion of whether the strategy of your case organization is prescriptive and/or emergent.
The focus of your critical evaluation is to determine how well the case organization responded to the changes analyzed in task 1.
This evaluation should include considerations pertaining to the strategy implementation of the organization and an evaluation of its successes and failures.
Your considerations should be supported by analysis and evaluation of the key performance indicators for the period studied i.e. from the end of the case study
to the present.
• Critically discuss the basis and sustainability of the competitive advantage of your case organization.
You are to use a range of theoretical frameworks/paradigms to develop a critical discussion focusing on the basis of the competitive advantage of the case
organization and how it changed over the period studied. You are further required to conclude by focusing on how sustainable the competitive advantage of the
case organization is going forward.
Based on the above, you are required to develop a range of strategic options available to your case organization to ensure its success and sustainability into the
future. Choose the most appropriate option and critically discuss a range of implementation issues associated with it.
Formalities:
• Wordcount: 3000
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
It assesses the following learning outcomes:
• Outcome 1: Critically evaluate, using detailed examples, how a range of external factors can influence/impact upon business activities.
• Outcome 2: Evaluate evidence synthesised from a range of diverse sources.
• Outcome 3: Demonstrate the ability to appraise the ideas and arguments of academics and practitioners to assess the validity of the conclusions reached
within the context of strategic management.
• Outcome 4: Synthesise perspectives from competing schools of strategic management thought and utilise the resultant insight in the analysis of
organisations in a variety of complex development contexts.