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BUS507 Global Market and Sustainability Strategy
Assessment 2
Analysing Key Environmental Factors Influencing the
Marketing of Environmentally Sustainable Products in
Global Markets
Value: 20%
Due Date: Week 5 – Midnight Thursday, 6 April 2023
Length: 1,000 words
Assessment Description
The world is facing serious environmental problems, including air pollution, depletion of natural
resources and climate change. Consumers are increasingly expecting firms to engage in environmentally
sustainable practices. Thus, many multinational companies seek to develop and promote
environmentally sustainable products (also known as green products, eco-friendly products, or
environmentally responsible products) that minimise their impact on the ecosystem. Examples of such
products are electric vehicles, energy efficient products, renewable energy, organic food and recycled
bags.
The purpose of this assessment is to start you thinking as a global sustainable marketer. An important
task of any global marketer is to analyse the global marketing environment, which includes the global
economic, global trade, technological, social, cultural, political and legal environments. In this
assessment, you are required to choose three (3) of these environments, and then write an essay that
discusses and analyses how the selected environments affect the marketing of a specific green product
category, i.e., energy efficient products, in global markets. Notably, energy efficient products use less
energy than conventional products to achieve the same level of performance, thus, cutting energy bills
and reducing pollution.
Structure and Specific Tasks
The structure of the essay should be as follows:
Title: Provide a captivating title that attracts readers.
Table of Contents: Include section titles with their commencing page numbers
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Introduction: Present the purpose of the essay. Any background information relating to the
essay? What will your essay cover?
Environmental Analysis (3 sections): For each environment selected, identify and analyse the
impact of key factors/forces/trends on the marketing of energy efficient products. Your
discussion and analysis need to be supported by secondary sources (e.g., journal articles,
statistical data, industry and market reports). You can present personal experience examples
where relevant.
Conclusion: Summarise the key findings of your essay.
References: Provide references to any secondary sources used, following CDU Harvard or APA
referencing style.
General Guidelines
1. The essay should be well written, consistently following Australian English writing conventions,
properly spell checked, and proofread. Formatting guidelines are:
a. Page size, margins, and line spacing: A4 page size and Normal margins (2.54cm each for
left, right, top and bottom), 1.5 line spacing for body text, headings, and sub-sections
b. Title: 14pts, bold, Times New Roman or Calibri, 6pts space before and after
c. First Heading: 12pts, bold and underline, Times New Roman or Calibri, 6pts space before
and after
d. Second heading or sub-section: 12pts, bold and italic, Times New Roman or Calibri, 6pts
space before and after
e. Body text: 12pts, Times New Roman or Calibri, 6pts space before and after, 1.5 line
spacing, left indentation (first line)
2. Follow the essay format mentioned above with exact headings (main sections) as advised.
However, subsections of your choice can be added for better organisation of the essay.
3. Avoid using jargon and contractions. Acronyms should be mentioned in full for the first time.
4. Cite tables and figures properly, if any, following CDU Harvard or APA referencing style
consistently across the essay.
Note:
1. When you use any secondary resources including journal articles, don’t forget to cite the
resource properly if the information is not “common knowledge”. CDU Harvard or APA
referencing style should be used consistently across the essay.
2. Submission of the assessment should be made according to the instructions given below and in
time to avoid delayed submission marks deductions.
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Submission Instructions and Marks Allocation
1. All submissions must be uploaded to Assessment 2 submission point on the unit Learnline.
2. Allocation of marks is as follows:
3. A detailed marking rubric is provided on the unit Learnline.