Coursework Assessment Brief - Australia Assignments

MSc Management
MSc Management with (Project Management, Data
Analytics, Digital Marketing)
Leading through Digital Disruption
Coursework Assessment Brief
Submission mode: Turnitin online access
1. General Assessment Guidance
• Your summative assessment for this module is made up of this 1 submission which
accounts for 100% of the marks
• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turnitin online
access. Only submissions made via the specified mode will be accepted and hard copies or
any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,500 words. You must comply with
the word count guidelines. You may submit LESS than 2,500 words but not more. Word
Count guidelines can be found on your programme home page and the coursework
submission page.
• Do not put your name or contact details anywhere on your submission. You should
only put your student registration number (SRN) which will ensure your submission is
recognised in the marking process.
• A total of 100 marks are available for this module assessment, and you are required
to achieve minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any
content which is already published by other author(s) and is not referenced will be
considered as a case of plagiarism.
You can find further information on Harvard Referencing in the online library on the VLE. You can
use the following link to access this information: http://bpp.libguides.com/Home/StudySupport
• BPP University has a strict policy regarding authenticity of assessments. In proven
instances of plagiarism or collusion, severe punishment will be imposed on offenders. You
are advised to read the rules and regulations regarding plagiarism and collusion in the GARs
and MOPP which are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any
submission without this completed Assignment Cover sheet may be considered invalid and
not marked.
2. Assessment Brief
This module is assessed through one graded element. You must achieve at least 50% to pass this
module.
By completing this assessment, you will the following learning outcomes (LOs):
• LO1: Critically reflect on key opportunities and challenges leaders face in
leading complex organisations through digital disruption
• LO2: Understand how to sense changes, make informed decisions and adjust
quickly in highly disruptive times
• LO3: Critically evaluate the significance of human factors and technologies to
lead transformation and create a digital-ready and innovative culture
• LO4: Critically reflect on the mechanisms required to build teams and
influence networks in complex and interconnected digital organisations

Assessment Scenario

For this assignment, you will be acting as the new Chief Information Officer (CIO) for ONE of the
organisations listed below. The board of directors have tasked you to produce a new “Digital
Transformation Report” proposal designed to evaluate and recommend changes that the
organisation must implement by means to retain its competitiveness in a market vastly influenced by
technology.
Select ONLY 1 for your report.

Organisation	Description
The first Islamic bank in Pakistan that commenced operations in 2002.
Multinational automotive manufacturing company.
Entertainment subscription based streaming service.
Multinational corporation that designs and manufactures shoes, clothing, and accessories.

Task 1: Change Analysis Proposal (20%; LO1)
• Prepare a clear introduction of your chosen organisation and explain what it does
(e.g. the size of the organisation, its core products and services, and the industry it
operates).
• Identify and critically analyse key areas of the organisation that are impacted through
digital disruption.
• Finally provide a strong justification with clear digital transformation objectives that
should be achieved in the next 5 years.
Task 2: Data and Decision Process (30%; LO2)
• Evaluate and propose which techniques and technologies your chosen organisation
can use to detect the changes in the market it operates in.
• Determine which digital systems your chosen organisation can use to make fast
decisions to quickly adapt to the changes in its market.
Task 3: Implementing Digital Culture (25%; LO3)
When implemented purposefully, digital culture can drive sustainable action and create value for all
stakeholders.
For this task, you must recommend some innovative approaches on how your chosen organisation
should install a digital-ready culture to support digital transformation.
N.B: your arguments must be critical with the support of academic literatures and real case
examples.
Task 4: Collaborative Team Leadership (15%; LO4)
Analyse and propose two appropriate digital leadership styles that your organisation needs to
develop by means of increasing team collaboration between key department of the business (e.g.,
operation, research & development, marketing, ICT etc).
Structure and References (10%)
• Structure is in line with the given instructions
• Give a professional appearance with consistent formatting
• Spelling and grammar are correct
• Each page has a page number in the Footer
• Any tables or figures are correctly labelled
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use   Harvard   style   for   referencing and in-text citations (see referencing guides
and https://bpp.libguides.com/Home/StudySupport)
3. Marking Guide
The assignment is marked out of 100 and counts towards 100% of your module mark. The following
table shows the tasks, marks and marking rubric:

Assignment Task	Fail (0-39%)	Low Fail (40- 49%)	Pass (50-59%)	Merit (60-69%)	Distinction (70- 100%)
Change Analysis Proposal (20% weighting , LO1)	Guidelines • Prepare a clear introduction of your chosen organisation and explain what it does (e.g., the size of the organisation, its core products and services, and the industry it operates). • Identify and critically analyse key areas of the organisation that are impacted through digital disruption. • Finally provide a strong justification with clear digital transformation objectives that should be achieved in the next 5 years.

Weak and often implicit knowledge of digital innovations with inadequate appreciation of the wider digital transformation discipline. Weak critical evaluation of the impact of digital transformation threats and opportunities.	Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital transformation challenges. Limited identification of a range of internal and external threats and digital transformation need. Limited identification and discussion of clear digital transformation objectives.	Satisfactory knowledge and identification of a range of internal and external threats and digital transformation need. Satisfactory academic/intellectua l skills. Wholly original work with good reflection and solid, well-reasoned digital transformation objectives.	Good knowledge and application of current and emerging thoughts on digital transformation threats and opportunities. Good knowledge base, exploring and analysing internal and external threats and digital transformation need.	Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and digital transformation need. Able to employ critical analysis on some of the most recent digital initiatives run by different companies.
Data and Decision Process (30% weighting, LO2)	Guidelines: • Evaluate and propose which techniques and technologies your chosen organisation can use to detect the changes that are appending in the market it operates. • Determine which digital systems your chosen organisation can use to make fast decisions to quickly adapt to the changes in its market.
Weak often implicit knowledge use of a wide range of personal research. Lack of theory and applications of the digital technologies. Weak critical evaluation for key digital technologies e.g.: Artificial Intelligence, CRM, Machine Learning,	Limited knowledge and applications of most digital technologies. Limited critical evaluation for key digital technologies e.g. : Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse,	Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model. Satisfactory critical evaluation with solid and reasoned judgements.	Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the digital agility model. Good knowledge base, exploring and analysing the discipline, its	Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Good knowledge base, exploring and analysing the discipline, its

Augmented and Extended Reality etc.. Largely descriptive and lack of reasoned judgements.	Extended Reality etc.. Limited application of theories with some reasoned judgements.	theory and ethical issues with considerable originality and autonomy. Student shows good level of critical discussion and apply the concept to the chosen company.	theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and apply the concept to the chosen company. Arguments are supported with academic literature and real case examples.
Task 3: Implementin g Digital Culture (25% weighting, LO3)	Guidelines: • You must recommend innovative approach on how your chosen organisation should install a digital-ready culture to support digital transformation. • Student were introduced to the concept digital-ready culture by Think with Google (2017) and can use those elements below. However, any other relevant response is still valid: • Putting customers first • Creating a collaborative culture • Instilling a culture of innovation • Becoming a digital-champion • To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples
Weak evidence of research and use of appropriate sources. Weak knowledge and applications of the digital-ready culture model. Largely descriptive and lack of reasoned judgements.	Limited evidence of considerable research and limited use of a range of appropriate sources. Limited knowledge and applications of the digital-ready culture model. Limited application of theories with some reasoned judgements.	Satisfactory and substantial research and evidence of a range of appropriate sources. Satisfactory knowledge base; explores and explicitly analyse the digital-ready model with clear and consistent conceptual evaluation of collaborative technologies. Satisfactory critical evaluation with solid and reasoned judgements.	Good and extensive research and evidence of a wide range of appropriate sources. Good knowledge base, exploring and analysing the digital-ready model, its discipline, its theory and benefits of collaborative technologies. Good critical evaluation with strong, well reasoned judgements.	Excellent evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Student shows excellent critical analysis of the digital-ready culture model, its discipline, theory, and apply collaborative platforms concept to the chosen company. Excellent critical evaluation with outstanding,

well-reasoned judgements. Arguments are supported with academic literature and real case examples.
Collaborative Team Leadership (15% weighting, LO4)	Guidelines: • Analyse and propose two appropriate digital leadership styles that your organisation needs to develop by means of increasing team collaboration in every layer of the business. • Students have been introduced to concepts such us ethical-tech leaders, people-oriented leaders, agile leaders, or leadership skills such as emotional intelligence, resilience, humility, adaptability, and critical thinking. Therefore, this can be a potential reply. However, any other relevant response is still valid
Weak and often implicit knowledge base with some omissions and/or lack of theory of digital leadership skills. Weak and growing consistent awareness of personal responsibility and professional digital leadership concepts.	Limited knowledge base; Some appreciation of the basic wider field of digital leadership skills with clarity and precision to the thoughts and practices related to the required discipline indicated. Limited awareness of personal responsibility and professional digital leadership skills.	Satisfactory appreciation of and explicit links to a wider field of digital leadership skills. Emerging application of thoughts and practices at the forefront of the discipline. Satisfactory awareness and demonstration of personal responsibility and professional digital leadership skills.	Good and clear understanding of, and explicit links to digital leadership skills, some aspects of a wider field. Application of current and emerging thoughts and practices from the discipline. Good awareness and demonstration of personal responsibility and professional digital leadership skills. Meaningful critical analysis of different digital leadership skills.	Thorough and deep knowledge and understanding of the topic and explicit evidence of the wider contexts of the digital leadership skills with coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources. Excellent and detailed usage of recent emerging thought at the forefront of the discipline and/or practices from a range of appropriate sources. Excellent awareness and demonstration of personal responsibility and professional digital leadership skills. Deep and meaningful critical analysis of professional digital leadership

skills and practice.
Structure and References (10%)	Guidelines: • Structure is in line with the given structure • Give a professional appearance with consistent formatting • Spelling and grammar are correct • Each page has page number in the Footer • Any tables or figures are correctly labelled • Tables and figures do not cross boundaries, unless necessary • Properly cite your sources in the text and in the list of references • Use Harvard style for referencing and in-body citations (see referencing guides and tools here: https://bpp.libguides.com/Home/StudySupport )
Weak references with errors or inconsistencies. Inadequate structure and expression. Weak communication skills adapted to some degree to different situations and audiences, lack of professionalism.	Limited appropriate references with minor errors. Limited structure and expression. Limited communication skills adapted a range of situations and audiences with some degree of professionalism.	Satisfactory with full and appropriate references. Satisfactory structured layout and mainly accurate expression. Satisfactory communication skills adapted to a wide range of situations and audiences to an adequate professional standard.	Good with precise, full and appropriate references. Well structured layout and professional and accurate expression. Good communicatio n skills adapted to suit all situations and audiences to a near professional standard.	Excellent with precise, full and appropriate references. Outstanding structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard.