IAB402 – 2020 S1 – Mini Proposal (A1)
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IAB402 Consulting
Mini Proposal
Jahred Mauricio
Phoebe Wai
Bryan Lie
Kavinda Serasinghe
Toll System
Technical
Solution
Proposal
Table of Contents
Executive Summary 3
Introduction 4
Background and Problem Definition 4
Goals and Objectives 4
Expected Outcomes and Benefits 5
Table 1: Calculated Client Value timeline 5
Our Approach 5
Assumptions 6
Table 2: Project Timeline 6
Diagram 1: Project GANTT Chart 6
Estimated Fees and Billings Arrangements 7
Table 3: Estimated Costs 7
Personnel and Staffing 8
Consultopedia Pty Ltd Team 8
Closing Statement 8
References 9
Executive Summary
The purpose of this proposal is to address concerns from Brisbane City Council (BCC) that there is no toll system in place for
scooter riders (both public and private riders) on the Go Between Bridge (GBB). Our IS consulting firm , Consultopedia Pty Ltd,
understands that BCC would like to charge a toll for scooter riders and as such, we have come up with a proposed solution, for
BCC’s review, consisting of a toll system that utilises near-field communication (NFC) tags on installed gates and a supporting
application that offers incentives to users.
Additionally, our IS consulting firm is the right choice for this project as we have over 25 years’ experience, working primarily with
government, health and mining sectors. Moreover, we offer project management services as part of our services, thus this proposal
will include project execution, which has been accounted for within the ‘Estimated Fees’ outlined below. The team of IS consultants,
analysts and project delivery experts working on this project have been in the industry for at least 5 years and have worked on
multiple toll system projects and have both the domain knowledge and experience in the field for this project.
The approach we propose to reach this solution is broken down into five phases: project consultation, planning and design,
implementation, delivery and review, which are clearly outlined in our Project Timeline (Table 2). Moreover, an agile-waterfall project
management method will be adopted, and we will present our work on the project in each meeting to ensure transparency. The toll
system will take up to 12 months to be completed and we have risk mitigation plans in place, should issues arise during the project
or objectives of the project change.
Several benefits can be seen if our solution is successfully implemented. This includes the collection of data from the users of the
GBB, which would allow the BCC to further improve on these users’ experience and will be supported with the proposed application.
In addition, using the revenue generated from the toll, this can be used to ensure the upkeep and maintenance of the GBB is
maintained at the highest level, ensuring the safety of all stakeholders of the GBB and enhancing the experience of users. The
desired outcome of the project is the reduction of accidents happening (excluding vehicles) on the GBB and the utilisation of data
to create strategies to further enhance user experience. Furthermore, the cost of this project is approximately $340,740, with
fluctuations in cost. However, we have prepared a sensitivity analysis of costs should issues arise and costs are greater than
predicted. A detailed explanation of costs can be seen in Table 3 and we are open to discussions if any further clarification is
needed. We are excited to work on this project with BCC and look forward to further improving user experiences together.
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Introduction
We understand that the sudden increase in the usage of electric scooters in the CBD area has prompted you to seek professional
expertise to design a technical solution. This proposal will address the issues regarding safety concerns arising from congestion
from the GBB walk path and reckless behaviour as well as the opportunity to generate revenue from the toll system so we can
ultimately achieve better liveability, sustainability and prosperity in Brisbane. Therefore, with all these considered, our team in
Consultopedia Pty Ltd has been working hard in finding solutions to implement a toll system that will benefit riders and pedestrians,
and ultimately, align our goals towards Brisbane’s long term infrastructure plan using the revenue generated.
Throughout this proposal, we will identify and address the issues that BCC is currently facing. We are going to clearly state our
goals and objectives of this project to ensure that our vision is aligned. Furthermore, we want to assure you that you have made the
right decision in seeking professional assistance from us and we want to see your vision come into fruition. If there are any
clarifications needed, we welcome you to enquire directly to our project lead listed in our Personnel and Staffing section.
Background and Problem Definition
After conducting a quick capability analysis and needs assessment, we can determine that there is currently a toll system in place
for motor vehicles but none for scooters, bicycles, and any other relevant portable vehicles. Factoring external environments, we
will be approaching this proposed project that will address the underlying issues and capture the needs of both rental and privately
owned scooters, given the inability to modify the rental scooters. One of the main issues arising from the vast increase of scooter
usage is the overall safety of the riders and pedestrians using the bridge. Currently, there are two bridges for riders and pedestrians,
and either are allowed to use any of the two. This has resulted in congestion which has seen an increase in total injuries arising
from use of scooters in the CBD and South Brisbane area (Crockford & Walker, 2019). Furthermore, the lack of a toll system is
resulting in an increase in opportunity cost; in which the revenue generated could be used to improve safety on the usage of
scooters.
Therefore, this project will aim to develop and deliver a working solution that will address the aforementioned issues by introducing
a system that separates the two bridges to have a specific bridge for riders and introducing a platform for the toll system. As a result,
this will lead to generating revenue which can be used to maintain the bridge and alleviate congestions leading to the safety of
riders and pedestrians.
Goals and Objectives
The key deliverable of this project is to have a toll system implemented in the GBB to detect all scooters. If our proposed toll system
is implemented, BCC will be able to effectively track the number of scooter usages and generate revenue to be used to ensure the
safety and upkeep of the GBB in future years. Improving safety for all users is of paramount importance and will be our first priority
to ensure throughout project implementation, which will be accomplished through the well-marked and separated lanes for different
modes of transport and yearly maintenance checks of the bridge. Ultimately, our goal for this proposed project is to have scooter
usage to be recognised and tracked by an implemented toll system in GBB to improve efficiency, practicality and safety of all GBB
stakeholders. If implemented successfully, the usage of scooters can be tracked, and the safety of all users can be ensured.
Furthermore, short-term objectives have been proposed to be achieved over the course of the project. Each phase of the project
timeline (seen in Table 2) carries some key objectives to be met, with some objectives lasting for multiple phases. Successfully
meeting these objectives will ensure that benefits are delivered for BCC and users of the GBB and align with the overall goal of
improving safety and efficiency of GBB.
The objectives for Phase 1 and 2 focus on understanding the project scope and key objectives that will be met include:
– Analysis of the current capabilities of BCC within 1 week
– Performing a needs assessment and requirement elicitation of key personnel within 2 weeks
– Creation of business cases and implementation roadmap within 1 week
– Understanding the location requirement and feasibilities of gate construction within 1 month
The next phase will be aimed at project implementation, with key measurable objectives being the:
– Development of a 90% functioning prototype for the mobile application within 1 month
– Completion of the gates with NFC detection within 3 months
– Training of 90% of internal staff on the capabilities and use of the application within 2 months
Moreover, the aims for phases 4 and 5 are towards delivering a minimum viable product and systems testing to effectively debug
issues before deployment to the public. Key quantifiable objectives within these phases:
– 80% detection of NFC tags by the constructed gates
– Integration of an outsourced CRM system with 90% accuracy to track customer data and usage
– Integration of an outsourced revenue management system to track revenue generated
– Development of a 90% working application
– 90% systems testing completed
– Resolve 98% of issues that may have occurred in previous phases
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Expected Outcomes and Benefits
Once the toll system is implemented, we are forecasting a 20% increase in scooter usage within 1 month, as more users will rent
scooters to travel as it is safer. Secondly, a forecast on accidents to fall by 10% within 3 months (excluding motor vehicles).
Additionally, we plan for the toll gates to have a 98% success rate of recognising the NFC tags within 3 months’ time. Finally, a
successful working mobile application, with less than 5% crash rate, will be implemented and tested, prior to release to the public,
so that users can use it to tap & go, top up, receive rewards and discounts, within 3 months.
Table 1 depicts the calculated client value timeline, which showcases the expected outcomes met for each month after project
completion. As the timeline continues, it is expected that less errors will occur as user feedback will be implemented.

Table 1: Calculated Client Value timeline
We aim to align our project to benefit the BCC and help ensure their vision of providing the best value for money, improve overall
safety, contribute to making Brisbane more environmentally sustainable by reducing carbon emission and lastly, economic
development. The benefits of meeting the goals and objectives outlined above is that BCC will be able to generate revenue to
effectively maintain the bridge through maintenance every few years and external safety checks by professionals to ensure optimal
safety levels are achieved. In addition, the toll system will enable us to track the number of users using the bridge and analyse this
data to create strategies to assist our stakeholders. The peak hour usage, the proportion of rental/private-owned scooters, and how
many days a particular user uses the bridge, return users of the bridge compared to one-off users and age group of users are some
of many figures which we could attain through our system to enable effective discounts to everyday users, promotions resulting in
enhancing the overall experience of the users. The outcome of the project is that commuters will have a reliable way to travel to
work and ensure that these users will have a greater user experience, further accomplishing BCC’s goals and vision of a sustainable
and liveable city.
Our Approach
We intend to use an array of technical tools and techniques including highly detailed planning, in-depth analysis of capabilities and
researching modern and suitable I.T. solutions to ensure we deliver the proposed toll system. Primarily, we will be using a hybrid of
Waterfall and Agile project management approach which will be conducted in multiple phases as displayed in Table 2. We have
used this approach on past successful toll system projects and deem it as the most suitable because of minimal changes required
and few expected external factors. The Delivery and Review phases will be the focus of the Agile approach due to the constant
communication that will be conducted with BCC stakeholders to ensure we iterate the proposed application. Regarding personnel
and resources, we intend to use in-house analysts, project managers and outsource construction workers to carry out the
operational activities. We have included the approximate cost of this in the ‘Estimated Fees’ section below.
The reporting will be delivered to you based on your chosen platform including (but not limited to) fortnightly meetings, presentations
and written reports. We understand the current circumstances given the global pandemic that a face-to-face meeting may not be
the most appropriate method, therefore we are proposing using Zoom as an alternative solution to conduct our reports.
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Assumptions
Below are lists of assumptions that our team have come up with when developing our approach:
– 2 Bridges (Lanes), both for bicycles and pedestrians, currently scooters are free to use both lanes
– BCC owns the bridge and oversees the toll system (no third party involved in this proposal)
– BCC does not have project management expertise, as such, we are consultants but also project management
contractors (meaning that we are consulting and delivering the project, if BCC chooses us)
We have outlined our detailed approach on the following table:

Table 2: Project Timeline
Diagram 1: Project GANTT Chart
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Estimated Fees and Billings Arrangements
The fees and billing arrangements are divided into each phase of the project (seen in Table 2) and throughout each phase the
estimated costs are categorised to the personnel/consultation cost and other costs associated with each phase. The consultation
costs are the cost of initial consultation at the beginning of each phase, followed by a fortnightly meeting. The initial consultation
cost of phase one has been waived off as this consultation will be mostly introductory. If during each phase additional consultation
needs to be done, the additional costs are also listed. The maintenance costs are the estimated cost of maintaining the toll system
after the project is completed.
The estimated fees and billing arrangements can be found in Table 3.

Table 3: Estimated Costs
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Personnel and Staffing
Consultopedia Pty Ltd is a consulting company providing technical consultation and providing solutions for businesses for over 25
years. As a company, we value transparency, integrity, accountability, inclusion and innovation and through this we have earned
the trust and loyalty from our partners. We have worked numerous projects within the government, health and mining sectors.
Additionally, we also have worked on a number of toll system projects and hence, have experience in this area. We will be
implementing a number of proven methods from previous projects with other local and state governments. Our team working on
this project have more than 5 years’ experience in tolling systems and their qualification and experience can be found on the
following table.
Consultopedia Pty Ltd Team

Closing Statement
Our team is confident in taking this task and sees this as a very feasible project. We believe that our experience and expertise will
successfully deliver a toll system using a comprehensive detailed approach and modern technical solution. We pride ourselves in
being solution-oriented and reliable. Our values will assure you that communication will play a large part in this project because
we want to ensure that we are transparent and adaptable. Ultimately, we want to see your overall vision of improving Brisbane’s
liveability, sustainability and prosperity.
We would like to take this opportunity to thank you for reading our proposal. We are extremely excited to possibly undertake this
project and start in the next few weeks. If you have any general queries regarding this proposal, please reach out to Phoebe, our
Project Lead and we are more than happy to answer any questions you may have.
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References
Crockford, T., & Walker, S. (2019). ‘Riders unaware of dangers’: 80 Lime scooter riders injured in two months. Retrieved 24 April
2020, from:
https://www.brisbanetimes.com.au/national/queensland/riders-unaware-of-dangers-80-lime-scooter-riders-injured-in-two-months-
20190508-p51l5h.html
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